Give Your Products a Voice - 4 Benefits to Using a Product Tour

If you sell your products online why not create a multi-media product tour to help promote your product.

Online video and audio can engage your website visitors and help them learn more about your products.

A product tour can demonstrate the positive benefits of your products, increasing your customers willingness to make a purchase.

Research show that interactive rich media is five times as effective as standard online marketing techniques. Rich media is also significantly raid data recovery restore at increasing brand awareness and favorability. It helps get your message across and increases their interest in purchasing your product. An online product tour is also available for your visitors to view 24 hours a day, 7 days a week.

An interactive product tour can increase your sales by:

1. Grabbing Attention - a product tour uses video, voice over narration and music.

2. Building Interest - consider a product tour as an infomercial. Extolling the benefits of your product through the use of visual, audio and a persuasive sales script. Much more interesting and eye catching then straight-forward static text.

3. Creating Desire - . Once you've shown your customers all the benefits your product has to offer, they start to imagine themselves owning one.

4. Stimulate Action - By grabbing attention, building interest and creating the desire, a product tour can convince your potential customers to make that purchase!

As more and more consumers have broadband internet joint life insurance at home, and the vast majority of internet-enabled computers have a Flash player installed, this means the time is right for online media. People are spending more time than ever online and making more purchasing decisions and purchases online. And according to research, people with broadband earn more - and spend more when shopping online - than dial-up users.

So next time you're updating your website, why not consider incorporating a multi-media product tour?

Alison Pitman
Professional Voiceover Artist. Provider of audio recordings for business including, podcasts, website audio, phone system recordings, training and presentation narrations, corporate video narrations, product tour audio, radio and television commercials and much more.

Please visit my website to hear my demos www.thephonevoice.com/http://www.thephonevoice.com/

Video Ads Out-Performing Television Commercials?

I recently had an interesting question from a customer Looking for real singles? Meet someone tonight! created a television commercial for. It was a 30 second spot for a text messaging service, and they wondered if they should run it as an online video ad first, as a 'tester' (their term, not mine).

I thought this was a pretty ingenious idea, for quite a few reasons, so I offered the following insights and suggestions:

1. Running the commercial initially online, as a video ad, will save money because it's free.

2. The online video ad will generate interest and create brand awareness at the same time...for free.

3. The video ad can be watched over and over again, sent to friends for them to check out, and the viewer can even bookmark it to return to the page later for information about this text messaging service.

4. It's FREE - FREE- FREE

5. The viewing audience for this customer's product (text messaging) is friggin' built in...It's the same demographic that watches video ads (18-44).

6. You can literally track views in real -time if you are the compulsive type. No more waiting to see how well your commercial effects sales. Now you can track who sees it, how much of it they watched, where they live, what they're wearing, and whether they're democrat or republican...ok, I made those last two up - but the rest is true!

My suggestions were:

1. Run the video ad on video sharing websites, as well as their website as a 'click-to-play'.

2. Create a YouTube channel and send their video ad to current subscribers

3. Definitely add the video ad to Revver and BlipTV

4. Create a MySpace page for the product, and use PimpMyPage.com to make it really pop...connect with their audience

Now keep in mind, I create TV commercials as much as possible...it pays more and I still believe in the medium. But I gotta say, this online video ad stuff is starting to make a whole lot of sense! If you're looking to cash in on the online video ad rush, here are some of the premier companies that I think create the international conference call video ads at the best prices:

CommercialMaker.com (video ads, TV commercials)

Video4site.com (Video ads, Virtual spokespeople)

Overweb3d (virtual spokespeople)

InnovateAds (video ads, Virtual Spokespeople)

Hope this helps.

Arik Bannister is the owner of www.commercialmaker.com/CommercialMaker , the leading online video ad production company, helping businesses throughout the world market their products and services online and on television. Arik is also the author of the www.productmarketingkit.com/Market University Product Marketing Kit, a complete guide to producing and selling new inventions.